Small Business Saturday is on November 28 this year. This annual shopping holiday supports small businesses during the historically busy season. In 2019, the day saw new records of $19.6 billion spent by 110 million shoppers. No matter your industry, the season can be a time to bring in new business.
With the day fast approaching, it’s important to take steps now to get your business technology prepared. It’s important for small businesses to make sure they have the tech support they need.
Here’s what you need to do now to make this the most profitable Small Business Saturday for your business:
1. Prepare Your Servers for Higher Traffic
The event is designed to drive more shoppers to small businesses, and that includes SMB online orders! This year especially, with more customers opting to shop from home during the pandemic, businesses that only had a minimal online store may now need to prepare for many more online transactions.
A crashed server makes it impossible for anyone to place orders or use your site. It’s a smart idea to get professional help from IT services to ensure your online servers are prepped and ready to handle the influx of traffic.
2. Update Social Media & Website
Keep your social channels and website updated to promote this event. People want to support small businesses, so make sure they know about yours! Publish information on your hours, what deals you have, how people can find you, and if you have online shopping options. Keep customers updated on your COVID-19 practices as well so they know what to expect when they arrive.
3. Upgrade All In-Person Digital Systems
In-person technology, including POS systems and other electronics that track sales and monitor inventory, need to keep up with additional stress. A slower system can result in fewer items per sale and discourage customers from spending time in the store. Upgrade your hardware to ensure you have the latest systems to handle the demand.
4. Get the Most Out of the Tech You Have
Make sure that you’re using your current technology to the fullest. If you’re running out-of-date OS or are behind on software updates, you’re missing out on features that can improve your processes. Updates can improve speed, ease of use, and offer additional security protection that patches vulnerabilities. Here are additional ways to maximize your IT budget to get the most out of your spending.
5. Have a Safe and Secure Payment Collection System
On Small Business Saturday, you can expect to process many more transactions. It’s crucial to make sure customer details are protected from outside sources. Hackers prey on small companies with lackluster cybersecurity. The best way to combat this is by having a secure payment collection system in place that uses encryption security.
In addition to cybersecurity risks, coronavirus concerns have led to increased preference for contactless payment options for personal safety. A study found that 48% of customers said they wouldn’t shop at a store where they’re required to have contact with a shared card reader machine or cashier. To aid sales, it’s essential to ensure that customers feel safe and that their payment details are secure.
Small Business Saturday is a great opportunity for businesses to gain customers and maximize sales. At TheCompuLab, we can set up your small business with the technology you need to maximize sales this shopping holiday. Contact us today to get a consultation specific to your business needs.